Pay-as-you-go IT models and a growing acceptance of subscription are driving subscription-based business models across all types of products, including software. This research provides technology business unit leaders five critical steps to achieve success in the transition.
“What began as a trickle with the majority of new market entrants a few years ago has become a stampede of vendors wanting to move to a subscription business model. Subscription business models are no longer just for software…with many hardware manufacturers…offering subscription approaches for their business…”
Download your personal copy of this Gartner research report and see how leading technology companies including Adobe, Amazon, Microsoft and Pitney Bowes successfully managed the transition to subscription business models.