During this webinar, Amy Konary, Program Vice President for SaaS, Cloud, and Software Business Models at IDC, will share top predictions for worldwide software business models and software monetization for 2017. These predictions make up the framework for the planning and execution of technology-related initiatives of the IT and line-of-business (LOB) decision makers and influencers in the year ahead.
"As organizations look to meet emerging customer requirements and respond to competitive market pressures, we expect that flexible, digitally centric business models like those that have transformed the software industry to become a critical component of future growth for all kinds of organizations," said Amy Konary. "As such, organizations will not only undergo changes to the way that they purchase software but will also change the way that they price and package their products. The business model changes that the software industry has experienced will be replicated in other industries. IDC expects that many companies outside of the traditional software industry will soon receive a crash course in the challenges and opportunities of software monetization.”