Digital Transformation is the business agenda for many industries including manufacturing, telco and networking, transportation and logistics, and healthcare. Global organizations are fundamentally changing their core business models to capitalize on the Internet of Things (IoT), Intelligent Devices and Big Data.

As a consequence, device manufacturers and traditional software producers significantly invest in the development of applications to support new software-based business models and IoT solutions. According to IDC, Cloud is the raw material of Digital Transformation and plays a major role for new applications and services delivered as Infrastructure, Platform or Software-as-a-Service (IaaS, PaaS, SaaS).

Join us for an interactive discussion with Carla Arend, IDC’s Program Director, European Datacenter and Cloud Research, to learn more about:

  • Digital Transformation and how it drives hardware producers to become software vendors
  • The role of Cloud Services and Applications for new digital offerings
  • The importance of mature software monetization processes and solutions to protect and monetize these offerings

How Digital Transformation Drives Cloud Adoption

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