Part 1 - Planting the Seed: Successful Strategies for SaaS Monetization

The SaaS market is growing 5 times faster than the traditional software market. So, it's no surprise most software suppliers are either adding software-as-a-service (SaaS) models to their portfolio or are planning to do so. Join part 1 of our webinar series to learn the best ways to monetize SaaS offerings.

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While SaaS has been recognized as an opportunity for both suppliers and buyers, suppliers are still looking for the best ways to monetize their SaaS offerings.

Join Josh Bloom, Global Head of Software, Internet, Media at Simon Kucher & Partners and Flexera’s Principal Strategy Consultant, Cris Wendt, for part 1 in our 2-part webinar series, Growing a Healthy SaaS Business. In this webinar, we will examine pricing and packaging questions that software suppliers need to consider when developing their monetization strategy. During the webinar, you'll learn:

  • The SaaS buyer journey and what it means for monetization
  • Trending pricing models in the SaaS world
  • How to align pricing metrics with customer value
  • Subscription pricing best practices
  • How to ensure profitability for SaaS products

Part 2 - Building Strong Roots: Establishing a Foundation for SaaS Success

As the SaaS market grows rapidly, software suppliers expect more recurring revenue from their SaaS products. But business success doesn’t appear out of thin air – a monetization strategy is needed! In part 2 of our webinar series, you’ll learn how to develop and implement a solid go-to-market plan for your SaaS business.

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Join us for part 2 of our webinar series to learn about the operational requirements needed to drive a successful and sustainable software business and expert tips for success. We'll discuss how to:

  • Changes SaaS models bring to software operations
  • SaaS customer requirements and how to fulfill them
  • Go-to-market and sales strategies for SaaS products
  • How to add SaaS without abandoning your on-premises customers

Growing a Healthy SaaS Business

Date/Time

North America (US) @ 11am CT

Asia-Pacific (Australia) @ 2pm AEST

Europe (UK) @ 10am GMT

Registration for this Webinar is closed. Please check back soon for the recorded version.